Users will soon have a new feature that allows them to cut down on the quantity of AI-made media appearing in their feeds. This initiative comes as the platform announced that it now features more than 1 thousand million content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a global launch. This advancement comes amid a increase in AI-generated material, driven by emerging content generation software.
The Broader AI Trend
Studies have shown that almost a tenth of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A significant portion of this output is deemed mass-produced AI material, a label for inferior, bulk-generated content that is typically illogical or surreal.
“We know from our community that many people like content created using AI tools, ranging from digital art to informative clips, and we intend to give people the option to increase or decrease of that, depending on their own preferences,” stated a company executive.
AI on the Platform
TikTok announced that there are presently 1.3bn videos on its service labeled as AI-generated. Overall, over 100 m pieces of content are submitted to the app each day, making AI content a minor part of its complete catalog.
How to Adjust Settings
Members will be able to decrease or raise the level of AI-generated videos they see by using the topic control option in the app and selecting “AI-generated content”. Further subjects that are already be modified under the filter encompass news, fashion, aesthetics, and choreography.
Platform Guidelines
Its guidelines require creators to label “realistic” AI-generated content, and it forbids harmful AI impersonations of celebrities or critical incidents. Any realistic artificial content that is not labeled can be removed under its user guidelines.
Furthermore, the platform will henceforth apply an AI-generated tag to content made using its own AI tools, or identified by an collaborative effort for recognizing AI-generated material. This action is aimed to help prevent users from attempting to bypass the tagging system.
Educational Initiatives
TikTok is furthermore introducing a two million dollar educational fund for specialists and organizations to create learning resources about ethical AI use. This project will benefit non-profit groups dedicated to educating coding and technology.
Platform Protection
The video-sharing app has supported its content review process, amid controversy over plans to cut jobs for numerous content moderators in the UK. The company is planning to cut hundreds of positions in its trust and safety division in London, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but automated tools can shield workers by eliminating the most distressing content ahead of it is viewed by humans. The company stated a significant reduction in shocking and graphic content seen by safety staff over the previous year due to the use of its machine learning processes.
We believe it is crucial to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is really helping us process content quickly.”
